🐾 Cooper Brand Hub

Everything you need to build, write, and design for Cooper — colors, voice, assets, and templates in one place.

Not a tool. A teammate. Meet Cooper.
1. Brand Identity

Logo

Cooper Logo — Paw Print
White paw on dark blue circle (#2563EB)
Set on brand dark blue (#1E40AF) backgrounds
PNG file: /atlas-agent-site/cooper-logo-oauth.png

Color Palette

Primary Blue
#1E40AF
Medium Blue
#2563EB
Accent Blue
#DBEAFE
Text Dark
#0F172A
Text Medium
#374151
Success Green
#059669
Warning
#D97706
Error
#DC2626
Background Light
#F8FAFC

Typography — Inter

Heading / 32px / Bold 700
Subheading / 20px / Bold 700
Body text / 16px / Regular 400 — Cooper handles your inbox, drafts replies, and flags what matters.
Medium body / 14px / Medium 500 — Your agent. Your rules. Your data.
2. Voice & Tone

Personality Traits

🫡
Loyal
Works for one person. Exclusively yours.
Proactive
Acts before you ask. Monitors, flags, handles.
🤫
Discreet
Knows your business. Keeps it private.
🎯
Competent
Gets it right. No hand-holding required.
🤝
Approachable
Never intimidating. Always clear.
🧘
Calm
Never overwhelming. Surfaces what matters.

Do's & Don'ts

✅ Always say

  • handles
  • finds
  • sends
  • remembers
  • drafts
  • monitors
  • tracks
  • notifies
  • short sentences
  • active voice
  • "you" and "your"
  • benefit-first copy

❌ Never say

  • utilize
  • leverage
  • synergy
  • seamlessly
  • cutting-edge
  • state-of-the-art
  • robust
  • holistic
  • empower
  • ecosystem
  • solution
  • passive voice

Sample Copy

Website — Hero
Cooper handles your inbox while you close deals. Your personal AI agent — working exclusively for you.
Email Opener
Your Cooper agent is ready. Here's what it handled this week while you were running deals.
Agent Message
Found 3 emails that need your attention. Drafted replies for 2 of them — ready for your review. The third needs more info from you.
What Cooper is NOT
❌ "Leverage cutting-edge AI technology to seamlessly optimize your workflow ecosystem."
✅ "Cooper reads your inbox, drafts replies, and flags what needs you — before you have to ask."
3. Brand Assets
🐾
Cooper Logo
Paw print icon — white on dark blue circle. PNG 120×120. Also available as inline SVG.
→ View Logo
🎬
Gmail Demo Video
Video storyboard showing Cooper handling Gmail — triage, draft, send.
→ View Storyboard
🎬
Intro Video
Brand introduction storyboard — who Cooper is and what it does.
→ View Storyboard
🎬
Onboarding Video
New user onboarding walkthrough storyboard.
→ View Storyboard
👋
Welcome Pages
Agent-specific welcome pages for Rex, Ramsey, Finn. Warm intro to their Cooper agent.
→ View Welcome Pages
🚀
Start / Onboarding Pages
Agent start pages for all active agents: Rex, Ramsey, Finn, Maverick, Ryder, Waylon.
→ View Start Pages
Help & Onboarding
End-user help doc — how to use your Cooper agent, FAQs, tips.
→ View Help Page
⚖️
Terms of Service
Legal terms for Cooper users.
→ View Terms
🔒
Privacy Policy
Cooper privacy policy — data handling, retention, user rights.
→ View Privacy
📊
Health Board
System status and agent health dashboard.
→ View Health Board
+ Request New Asset
4. Content Templates

📧 Welcome Email Template

Subject: Your Cooper agent is ready Hi [First Name], [Agent Name] is set up and ready to go. Here's what [Agent Name] can do for you starting today: • Inbox: Triage, summarize, and draft replies — you just approve • Research: Pull property data, comps, market info on demand • Documents: Draft memos, summaries, and reports in your voice • Reminders: Flag what needs your attention before it becomes urgent To get started, just send a message. Say hello, ask a question, or throw a task at [Agent Name]. → Message [Agent Name] now: [LINK]

📨 Pitch Email Template

Subject: What if someone handled your inbox while you focused on deals? Hi [First Name], You're running deals, managing relationships, and making decisions all day. The last thing you need is email eating your morning. Cooper is a private AI agent that works exclusively for you. It reads your inbox, drafts replies in your voice, flags what matters, and handles the rest — so you can focus on the work that actually moves the needle. It's not a chatbot. It's not a shared tool. It's yours. → See how Cooper works: [LINK] Happy to set up a 15-minute demo if you want to see it live. — [Your name]

🎙️ Agent Introduction Script

Use this when introducing a new client to their Cooper agent. --- "You now have [Agent Name] — your personal AI agent, built on Cooper. [Agent Name] works exclusively for you. It's connected to your email, and can research, draft, remind, and monitor on your behalf. To get started: 1. Send [Agent Name] a message — say hello or try a simple task 2. Give feedback — if [Agent Name] gets something wrong, just say so. It adjusts. 3. Build the habit — the more you use it, the better it gets at anticipating what you need. [Agent Name] won't share your data, won't respond to anyone else, and won't make external moves without your approval. Any questions? Just ask."
5. Request & Review
📬

How to Request a New Brand Asset

To request a new asset — a page, video, template, graphic, or anything else — email atlas@highside-re.com with the details of what you need.

Atlas will build it, send you a preview link for review, and deploy after your approval. No asset goes live without sign-off.

Include in your request:

  • What the asset is (page, email, script, graphic, etc.)
  • What it's for (which agent, which campaign, which client)
  • Any specific content, copy, or requirements
  • Deadline if time-sensitive