1. Brand Identity
Logo
Cooper Logo — Paw Print
White paw on dark blue circle (#2563EB)
Set on brand dark blue (#1E40AF) backgrounds
PNG file:
White paw on dark blue circle (#2563EB)
Set on brand dark blue (#1E40AF) backgrounds
PNG file:
/atlas-agent-site/cooper-logo-oauth.png
Color Palette
Primary Blue
#1E40AF
Medium Blue
#2563EB
Accent Blue
#DBEAFE
Text Dark
#0F172A
Text Medium
#374151
Success Green
#059669
Warning
#D97706
Error
#DC2626
Background Light
#F8FAFC
Typography — Inter
Heading / 32px / Bold 700
Subheading / 20px / Bold 700
Body text / 16px / Regular 400 — Cooper handles your inbox, drafts replies, and flags what matters.
Medium body / 14px / Medium 500 — Your agent. Your rules. Your data.
2. Voice & Tone
Personality Traits
🫡
Loyal
Works for one person. Exclusively yours.
⚡
Proactive
Acts before you ask. Monitors, flags, handles.
🤫
Discreet
Knows your business. Keeps it private.
🎯
Competent
Gets it right. No hand-holding required.
🤝
Approachable
Never intimidating. Always clear.
🧘
Calm
Never overwhelming. Surfaces what matters.
Do's & Don'ts
✅ Always say
- handles
- finds
- sends
- remembers
- drafts
- monitors
- tracks
- notifies
- short sentences
- active voice
- "you" and "your"
- benefit-first copy
❌ Never say
- utilize
- leverage
- synergy
- seamlessly
- cutting-edge
- state-of-the-art
- robust
- holistic
- empower
- ecosystem
- solution
- passive voice
Sample Copy
Website — Hero
Cooper handles your inbox while you close deals. Your personal AI agent — working exclusively for you.
Email Opener
Your Cooper agent is ready. Here's what it handled this week while you were running deals.
Agent Message
Found 3 emails that need your attention. Drafted replies for 2 of them — ready for your review. The third needs more info from you.
What Cooper is NOT
❌ "Leverage cutting-edge AI technology to seamlessly optimize your workflow ecosystem."
✅ "Cooper reads your inbox, drafts replies, and flags what needs you — before you have to ask."
✅ "Cooper reads your inbox, drafts replies, and flags what needs you — before you have to ask."
3. Brand Assets
Cooper Logo
Paw print icon — white on dark blue circle. PNG 120×120. Also available as inline SVG.
→ View Logo
Gmail Demo Video
Video storyboard showing Cooper handling Gmail — triage, draft, send.
→ View Storyboard
Welcome Pages
Agent-specific welcome pages for Rex, Ramsey, Finn. Warm intro to their Cooper agent.
→ View Welcome Pages
Start / Onboarding Pages
Agent start pages for all active agents: Rex, Ramsey, Finn, Maverick, Ryder, Waylon.
→ View Start Pages
4. Content Templates
📧 Welcome Email Template
Subject: Your Cooper agent is ready
Hi [First Name],
[Agent Name] is set up and ready to go.
Here's what [Agent Name] can do for you starting today:
• Inbox: Triage, summarize, and draft replies — you just approve
• Research: Pull property data, comps, market info on demand
• Documents: Draft memos, summaries, and reports in your voice
• Reminders: Flag what needs your attention before it becomes urgent
To get started, just send a message. Say hello, ask a question, or throw a task at [Agent Name].
→ Message [Agent Name] now: [LINK]
📨 Pitch Email Template
Subject: What if someone handled your inbox while you focused on deals?
Hi [First Name],
You're running deals, managing relationships, and making decisions all day. The last thing you need is email eating your morning.
Cooper is a private AI agent that works exclusively for you. It reads your inbox, drafts replies in your voice, flags what matters, and handles the rest — so you can focus on the work that actually moves the needle.
It's not a chatbot. It's not a shared tool. It's yours.
→ See how Cooper works: [LINK]
Happy to set up a 15-minute demo if you want to see it live.
— [Your name]
🎙️ Agent Introduction Script
Use this when introducing a new client to their Cooper agent.
---
"You now have [Agent Name] — your personal AI agent, built on Cooper.
[Agent Name] works exclusively for you. It's connected to your email, and can research, draft, remind, and monitor on your behalf.
To get started:
1. Send [Agent Name] a message — say hello or try a simple task
2. Give feedback — if [Agent Name] gets something wrong, just say so. It adjusts.
3. Build the habit — the more you use it, the better it gets at anticipating what you need.
[Agent Name] won't share your data, won't respond to anyone else, and won't make external moves without your approval.
Any questions? Just ask."
5. Request & Review
How to Request a New Brand Asset
To request a new asset — a page, video, template, graphic, or anything else — email
atlas@highside-re.com
with the details of what you need.
Atlas will build it, send you a preview link for review, and deploy after your approval. No asset goes live without sign-off.
Include in your request:
- What the asset is (page, email, script, graphic, etc.)
- What it's for (which agent, which campaign, which client)
- Any specific content, copy, or requirements
- Deadline if time-sensitive